The movie, which also stars Kate McKinnon, Issa Rae, and Hari Nef as Barbies, Simu Liu, John Cena, and Kingsley Ben-Adair as additional Kens, and Will Ferrell, as a meta Mattel CEO, is expected to make between $80 million and $100 million in its opening weekend. And AMC theaters announced that some 20,000 moviegoers have already purchased tickets for a cosmically curious opening day double feature of Barbie and Oppenheimer, Christopher Nolan’s drama about the invention of the atomic bomb.

For a doll approaching retirement age—Barbie will turn 65 next year—she’s showing no signs of slowing down, despite a lengthy career as a fashion model, nurse, ballerina, Army medic, astronaut, paleontologist, dentist, florist, yoga teacher and President of the United States The dynamic dilettante did $1.7 billion in annual sales in 2021, a record high. That same year, Barbie was named the No. 1 toy in the world.

And that was before this summer’s Barbiemania.

So if it seems that the world is turning pink lately—very, very pink—that is by design. There is everything from Barbie-branded Crocs, to hot pink luggage from BEIS and Barbie x Moon electric toothbrushes. Fans can shower with Barbie x Truly soap sets put on Barbie x OPI nail polish, slip into on Barbie bras from MeUndies and get dressed in Barbie x Gap clothing. They can listen to the film’s original soundtrack, which features new hits from Dua Lipa and Nicki Minaj–whose fans have famously been dubbed “Barbz.” They can even spend the night at Airbnb’s real-life Malibu DreamHouse. (John Legend and Chrissy Teigen already took their family.)

Oh, and there are frozen treats from—of course—Pinkberry

A year later, with the arrival of the Barbie movie on July 21, superfans can now buy the exact gear they’ve been obsessing over. The $190 Barbie x Impala Rollerskates, are among more than 100 collaborations and branded partnerships parent company Mattel has signed to capitalize on the excitement for the Greta Gerwig-directed film, one of the tentpole movies of the summer.

Barbie is at “the beginning of yet another chapter for the evolution of the brand, which is now recognized as an idea,” Mattel President and COO Richard Dickson tells Forbes, while wearing a Barbie t-shirt. “Barbie has transcended from a doll into a franchise. The ability for us to extend and market the brand is far bigger than any one product itself.”

One of the iconic pink dreamhouse mansions is sold every other minute.

Over the decades, Barbie has expanded into over 50 product categories to truly encapsulate how Barbie can be anything.

In 2016, Mattel introduced tall, curvy, and petite body types and the year before saw an increase in diverse skin tones, eye colors, and other attributes.

Most recently, Mattel expanded representation, launching a Barbie with hearing aids and working with The National Down Syndrome Society on a Down Syndrome doll.

Friday marks a big day for Barbie girls around the world.

The release of a major motion picture titled after the 64-year-old brand is slated to be released worldwide but how much does Barbie make for Mattel?

The toy-maker says Barbie has grossed billions in sales over the last 5 fiscal years.

The official Barbie website says people buy more than 100 Barbie dolls every 60 seconds.

Now Deadline's industry insiders are predicting Barbie may cross the billion dollar mark globally - with the Margot Robbie starring movie tipped to make at least $800million during its theatrical run.

The movie has received praise for its cast, storyline and its feminist themes, with a source telling the publication: 'If you made Barbie in the 1980s, it would have fallen into the patriarchy.

Barbie is the second biggest opening of all time. Only Avengers: Endgame in 2019 did better with $357 million.

Barbie is also the biggest debut ever for a film directed by a woman (Greta Gerwig), overtaking Anna Boden and Ryan Fleck’s 2019 blockbuster Captain Marvel ($153 million), reports Variety.

The highest grossing film of all time is 2009's Avatar - which made $2,923,706,026, closely followed by 2019's Avengers: Endgame with $2,797,501,328.

The Barbenheimer box office battle saw Oppenheimer rake in $82.4 million domestically - and has added $98 million for a total of $180 million worldwide.

Warner Bros. president of domestic distribution Jeff Goldstein said: 'This historic result reflects the intense heat, interest and enthusiasm for Barbie. This doll will indeed have long long legs.'

In total, Barbie and Oppenheimer drew an estimated $465 million in ticket sales following their joint release date of July 21.

If the $465 million figure is accurate, Barbenheimer weekend becomes the biggest box office weekend of all time.

Previously, Avengers: Endgame's $402 million in April 2019 held the record, followed by Avengers: Infinity Wars' $314.8 million in April 2018 and Star Wars: Force Awakens' $313.2 million in December 2015.

In addition to Robbie and Gosling, Barbie also stars Kate McKinnon, America Ferrera, Will Ferrell, Simu Liu and Issa Rae.

Alongside Murphy, Oppenheimer also stars Matt Damon, Robert Downey Jr., Rami Malek, Kenneth Branagh, Emily Blunt and Florence Pugh.