What an honor it is to be appointed to the top of Queen Bey’s entertainment empire.
In a recent announcement, Grammy-winning artist Beyoncé Knowles-Carter appointed Justina Omokhua as Senior Vice President of Parkwood Entertainment to run daily operations for the film and production company, which also operates as a record label and management firm.
Omokhua had already been with Parkwood Entertainment for almost six months, leading a successful team and contributing to the creative, editorial, public relations, and technology departments.
“Justina brings a wealth of marketing knowledge and experience to Parkwood Entertainment,” said Beyoncé, Founder and Chairwoman of Parkwood Entertainment. “I am pleased to officially welcome her to the team and excited to have her expertise as we continue to grow.”
Omokhua moves into her new position as Parkwood’s Senior Vice President with years of leadership experience in marketing positions for major companies. The businesswoman has worked as Senior Vice President for Endeavor, extending her work in Brand Marketing for WME and IMG. She has also worked as the Global Head of Content and Lifestyle Strategy at Apple, a role that required her to build the brand across its Apple Services suite of businesses. Prior to her official transition into her tech and entertainment career, Omokhua served on the marketing teams at Pepsi, Nokia, L’Oréal, and Verizon.